What began as a nickname in an earlier life followed owner Lara Dee Phillips and compelled her to incorporate it into her company name. DEEZ is more than a nickname, more than a company moniker… it is a movement fueled by human spirit and the desire to be oneself.
Despite growing up in the art world, she felt she was too much of a “normal” girl to call it her own. As a young adult, she found she couldn’t quite fit in the corporate world either. 9 to 5 shifts hampered her creativity and the art world felt equally cold. Throwing away the conventions and limitations of her past, Lara created DEEZ. Not only was she able to create an identity for herself, but develop a clothing line for those who identify with their own originality.
Lara is determined not only to make a name for herself as an artist, but to give others a way to authentically express themselves through her new brand.